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Featured (reasons to listen)

todayApril 14, 2021 306 4

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4 Reasons Why Radio is Still Popular Listener habits have changed, but our love for radio hasn’t, although Radio can be complimented by a visual experience, Radio is THRIVING. Discover why radio is still popular, outperforming podcasts and TV in the digital era. Get The Fuck On Radio delivers interactive and multiple ways of listening and watching Information, Education and Entertainment for those that live the Modern Alternative Lifestyle, Is podcasting replacing radio? New data from Nielsen suggests it isn’t, according to their Audio Today 2019 report. In America, 92% of the population still listens to radio every week, approximately 272 million people. This is ahead of the 87% that consume television on a weekly basis and far beyond the 22% who listen to podcasts weekly. and (future release) address both listening and visual needs of its fans. Why Radio is Still Popular Across all demographics, Nielsen demonstrates that radio is still the most popular form of media in America. Radio reaches 90% of adults aged 18-34, 94% aged 35-49 and 91% aged 50 and older. That being said, here are our thoughts on why radio is still popular today…
  1. Radio is Portable
Nielsen state radio has a legacy as THE audio medium audiences are used to. It’s also easily accessible to anyone, as most, if not all, cars come equipped with radios. Nielsen’s data shows that 69% of weekly radio consumption is done outside of the home, primarily in cars and at work. Audience numbers spike from 6/7am through to 5pm, the average workday. On weekends numbers are at their highest around mid-day, when people are out or shopping. Radio is the companion you take with you on your daily commutes, that helps you get through long days at the office and makes your chores just a little more bearable. This makes radio very advertiser friendly. In modern times when people favor subscription services where they won’t encounter advertisements, radio is the medium that will not only allow advertisers to reach large audiences but target them when they’re out and closest to retailers.
  1. Radio can be Free
Radio may not require any form of monthly subscription, there are radio stations that due to the content may require a proof of age and subsequent payment to confirm the user’s age. Many Radio stations are sponsored and advertiser-funded, unlike many current media services. Even podcasts are often on subscription sites such as Spotify, making radio an alternative experience when most other services are becoming increasingly costly. is accessible anywhere and to everyone online (internet) via radio directories and on their site through their player.
  1. Radio is Adaptable
Radio adapts with changing technologies and consumer trends. Radio is now accessible through laptops, computers, phones and even smart speakers, so you can listen to your favorite station whenever you want, however you want. Radio doesn’t need you to set time aside the way TV does, as it asks less of its audience, being an audio-only medium. TV requires the full attention of its audience due to audio and visual elements, people can take the radio with them anywhere without missing out on half of the experience. 4. Radio is Inclusive Nielsen’s findings show the appeal of radio across demographics, drawing large listener numbers across all ages, genders and ethnicities. Radio attracts 99% of Hispanic Americans, 98% of African Americans, 98% of women aged 25-54 and 93% of teenagers aged 12-17. Radio has a diverse variety of stations able to appeal to all audience tastes. Many podcasts aim for limited audiences, covering niche topics. Plus, podcasts aren’t that easy to discover. Listeners usually have to go out of their way to find them. Radio has an established, easily digestible format that aims for larger audiences by promoting generalized content presented by regular DJ’s. Radio has no long-form narratives or story arcs, audiences can jump in and out without missing anything. Radio presenters play a large part in drawing people, as they often become like friends to regular listeners, some of whom tune in every day just to hear them. This makes radio a less demanding medium to get into than podcasts, which often require listeners to go back and familiarize themselves with older content, a problem radio does not have. As it’s all about reaching a broad audience, unsurprisingly, stations which focus on what’s popular have the most success. Nielsen’s data supports this; the most popular stations amongst people ranging 12-54 are country music stations, which hold a 13.2% share of America’s total time spent listening. How we consume our favorite content has changed, but Nielsen’s research demonstrates radio still has a firm hold on the market in the digital age. offers a new way to listen, watch and interact in one package. We are Get The Fuck On Radio

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